running with the mob


so instead of sneaking into ‘made in america’ saturday, i got invited to a photographer meet up unlike no other. the meet ups i’ve been to are usually boring and are attended by senior citizens. needless to say i was a little apprehensive.


upon arriving i quickly realized the name ‘flask mob’ wasn’t just a clever play on words, it was a call to action. some people had flasks while others just walked around with bottles of hennessy. there were people in masks, models in costumes, and even some fire spitters.


after about a half hour in pershing square, at least 2-3 hundred photographers, models, and people just along for the ride embarked on a walk around downtown los angeles. we walked through alleys and played with fire, completely taking downtown by surprise. luckily nobody went to jail (that i know of) and the night turned out to be a successful walkabout.


not only did i get to meet van styles, it felt great being around so many creatives at once. good vibes all around. i will definitely be at the next one and you should too. follow flaskmob on instagram to join in on the fun next time.


Behind : Behind the Hustle


Over the weekend, I had the privilege of attending Behind the Hustle: Hustle and Sew, an interactive talk with some of the top guys in the streetwear industry. Along with some inside stories of their rise through fashion, they answered questions from the audience, mingled with the crowd, and ate lunch with us at the Herman Miller headquarters.

“Changing to be different isn’t being true to yourself.”

- Jerry Lorenzo

Due to a long night out and a faulty GPS (thanks google maps), I missed the first keynote. I walked in as Jerry Lorenzo and Chris Gibbs were setting up to speak. Jerry is the owner of a brand called Fear of God, most notably dawned by Kanye West. He explained how his brand came to fruition, the importance of following your own voice, and carving your own lane if necessary. Chris is the relatively new owner of a legendary streetwear shop called Union. He spoke about what it takes to get the attention of major retailers in the industry and how he has helped evolve Union into a major player with the changing times.


We took a brief lunch sponsored by Free Range with awesome sandwiches and endless coconut water. I had the pleasure of unknowingly speaking candidly with Peter Lee about his future plans.

“Do not underestimate the power of your knowledge of production.”

- Emil Soriano

Next up was Emil Soriano (Crooks and Castles), Spencer Nikosey (Killspencer), and Peter Lee (NYCPARIS). They all spoke about the importance of production. Emil spoke from the perspective of a design director that works with overseas manufacturers. Spencer spoke from the perspective of overseeing production directly in his Silverlake workshop. Peter spoke from the perspective of a designer who freelances for many major brands such as Quicksilver, Roxy, and Puma. They all had amazing stories about running around downtown LA connecting the dots to complete their vision and shared valuable insight into the production process.


The day was closed out by Kellen Rolland (NTWRK) who talked about how to successfully set up a booth at a trade show. He was an amazing speaker and gave some real insight into what is needed to milk a trade show for all its worth. Afterwards, he and his team spoke with the audience individually about questions they have.


Along with some great advice and insightful stories, I left with a renewed sense of inspiration to create dopeness. Thank you Spencer, Kenny, and Don for helping make this happen and I hope you all check out Behind the Hustle.

Photo credit: Don J Kang

New Release: Crowd Sourced Tank Tops

Apliiq Custom Tank Tops

Apliiq has never been about telling anybody what to wear but we do enjoy asking what you like. This recent batch of limited tank tops just dropped on the site and many will sell out quickly as the fabrics are all highly limited. The designs were posted to our instagram page and our followers voted on their favorites for us to release. What’s better than crowd sourced fabric radness?? Nothing. Except maybe ice cream.

Get your favorite tank top before it’s gone here.

Interview with Quilter Luke Haynes

Apliiq CEO Ethan Lipsitz recently connected with Luke Haynes in the Apliiq workshop. Luke is a fabric artist who uses quilting as a medium for creating incredible works of art. His quilts have shown at The American Folk Art Museum, The Brooklyn Museum, Duke University and The International Quilt Festival and he’s been commissioned to create one of a kind quilts for many large companies and private collectors.

luke haynes
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The Art of the Hunt: Finding the Perfect Fabric

In 2004 I discovered the ancient art of the fabric hunt.  There’s something magical about digging for textile treasures in the dusty corners of a 50 year old shop that feels like it’s well over 100.  I feel major accomplishment uncovering a secret stash, back room, second warehouse or basement where only those in the know can go.  And getting to know the rag traders, the families, many of whom have been selling textiles for generations, is an incredibly gratifying and humbling experience.

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Too Broke to Go to Coachella?

So if you are like most people stuck in the LA area this weekend, $600 is not a thing you can just fork over for a festival. On top of the ticket price, you still have to account for food and party supplies. As much as we want to see Outkast reunite, my bank account will not allow it.


Enter Brokechella; a festival taking place in Downtown Los Angeles with 4 stages, visual artists galore, and even a space for your dog fittingly called Puppychella. The best part about it is that it is only a $10 ticket ($20 at the door).


At first I was a little hesitant to commit to something called Brokechella but after researching the event, I have to say that I am actually excited to attend. There will be live art installations, interactive art exhibits, and even a portion with comedy acts. As if the price tag and hippy attitude of screw the mainstream was not hipster enough for you, they are encouraging sustainability pretty heavily. There will be recycling bins everywhere and they are not handing out paper programs but encouraging festival goers to download an app to keep track of the set times.


Not only am I excited that this event is giving me less of a reason to complain about not making it to Coachella, but it is located in my neighborhood and I am totally walking to it. You can get more information on their website where they have a good FAQ section. So bring your camera, your dog, and we will see you guys Saturday at Brokechella!

Coachella Weekend 1- Must See Music

You got your tickets, or a decent shot at sneaking in. Your bags are packed. You have somewhere to stay. Coachella is on. You are pumped.

coachella snail

With the sheer amount of talent that will be performing in weekend 1, you are NOT going to be able to see everything. A little planning goes a long way. Check out our selection of must see sets.

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4 ways to Sneak into Coachella

The only time I have been to Coachella, I snuck into the festival.  That’s right.  I didn’t even have my own ticket.  Truth is, there’s always ways to get in when you don’t have a ticket. If you have the desire to make your way onto the polo fields for Andre and Big Boi’s triumphant reunion this year, but don’t have a ticket, it is time to take a risk.

Use one of these 4 strategies to gain your entrance. All have been done successfully, but none are guaranteed to work. Use at your own risk. See you on the other side.

Sneak in Strategy #1 – The Photographer

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